| NEW | Different color from previous design |
| ALL NEW | Parts not interchangable with previous design |
| EXCLUSIVE | Imported product |
| UNMATCHED | Almost as good as the competition |
| DESIGNED SIMPLICITY | Manufacturer's cost cut to the bone |
| FOOLPROOF OPERATION | No provision for adjustments |
| ADVANCED DESIGN | The advertising agency doesn't understand it |
| IT'S HERE AT LAST! | Rush job; Nobody knew it was coming |
| FIELD-TESTED | Manufacturer lacks test equipment |
| HIGH ACCURACY | Unit on which all parts fit |
| DIRECT SALES ONLY | Factory had big argument with distributor |
| YEARS OF DEVELOPMENT | We finally got one that works |
| REVOLUTIONARY | It's different from our competitiors |
| BREAKTHROUGH | We finally figured out a way to sell it |
| FUTURISTIC | No other reason why it looks the way it does |
| DISTINCTIVE | A different shape and color than the others |
| MAINTENANCE-FREE | Impossible to fix |
| RE-DESIGNED | Previous faults corrected, we hope... |
| HAND-CRAFTED | Assembly machines operated without gloves on |
| PERFORMANCE PROVEN | Will operate through the warranty period |
| MEETS ALL STANDARDS | Ours, not yours |
| ALL SOLID-STATE | Heavy as Hell! |
| BROADCAST QUALITY | Gives a picture and produces noise |
| HIGH RELIABILITY | We made it work long enough to ship it |
| SMPTE BUS COMPATABILE | When completed, will be shipped by Greyhound |
| NEW GENERATION | Old design failed, maybe this one will work |
| MIL-SPEC COMPONENTS | We got a good deal at a government auction |
| CUSTOMER SERVICE ACROSS THE COUNTRY | You can return it from most airports |
| UNPRECEDENTED PERFORMANCE | Nothing we ever had before worked THIS way |
| BUILT TO PRECISION TOLERANCES | We finally got it to fit together |
| SATISFACTION GUARANTEED | Manufacturer's, upon cashing your check |
| MICROPROCESSOR CONTROLLED | Does things we can't explain |
| LATEST AEROSPACE TECHNOLOGY | One of our techs was laid off by Boeing |